One of Preston’s biggest businesses has put its hand in its pocket to help fund the 2012 Preston Guild.
James Hall & Co are putting an undisclosed five figure sum towards the opening of a special cycle route around the city next summer.
The Preston Guild Wheel is a 21-mile route around the city and offers a link between the city and surrounding countryside.
The company, which distributes to 450 SPAR stores across the North, said they wanted to ensure everyone in Preston has the opportunity to participate in the Guild.
Dave Allen from the firm said: “We are once again delighted to be involved with this historic event which will facilitate strong links between businesses and the local community.
“We want to offer every person in Preston, young and old, the opportunity to participate and through the various sponsorship proposals currently under consideration we will ensure that local charities benefit from the inauguration of the Preston Guild Wheel.”
The Guild Wheel is expected to become a leisure attraction bringing cyclists to the city, and also encouraging more young people to take up cycling.
View a map below of the Guild Wheel route
View Guild Wheel in a larger map
The sponsorship money was welcomed by Preston City Council, with leader of the council Peter Rankin labelling James Hall & Co’s contribution as “fantastic”.
He said: “James Hall & Co has a long tradition of supporting the local community here in Preston and it is fantastic that they are on board as a corporate sponsor for Guild 2012.
“We are currently in negotiation with a number of local and regional organisations that recognise next year’s festival as an important opportunity to raise their profile and engage with the one million people that will participate in Guild 2012.
“We hope that a wide spectrum of businesses, from small companies to large national brands, will get involved and we have developed a wide range of packages so that all there is something for everyone. I’d urge businesses to get in touch with us to find out how they can make their mark on next year’s historic festival.”
Businesses can sponsor different sections of the Guild and information is available on the Guild website.
What do you think about the Guild Wheel? Have you been riding on it yet? Let us know your views in the comments below