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McDonald’s in Preston among first to start serving gourmet ‘Signature Collection’

Posted on - 10th March, 2016 - 7:00pm | Author - | Posted in - Food & Drink, Restaurants, Takeaways
New gourmet 'Signature Collection' now serving at McDonald's

New gourmet ‘Signature Collection’ now serving at McDonald’s

A McDonald’s restaurant in Preston has become one of the first outside London to start serving their newest range.

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The Signature Collection launched to around 28 restaurants in the south but this is expected to be the start of a national roll out.

The only restaurant in Preston to be serving the burgers at the moment is the one on Friargate.

The range is seen as a direct answer to the threat poses from upmarket burger chains from Five Guys to Byron Burger.

The burgers are served in a brioche style bun and feature thicker patties as the chain hope to create a higher quality product.

They have been developed with a mix of customer feedback and input from Michelin-starred chefs.

Duncan Cruttenden, food development director at McDonald’s, said: “At McDonald’s we are committed to listening to our customers and evolving our menu to offer something for everyone.

“When the chef council started to develop this new premium offering, we worked with a brief generated by our customers – they told us they wanted thicker beef patties and high quality ingredients, freshly prepared.

“We’ve crafted a range that is a truly exciting permanent addition to our menu – every product has to earn a place and our customers have told us the signature collection has done just that.”

 

 

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