A Swarovski store is coming to St. George’s Shopping Centre

The luxury jeweller, Swarovski, is coming to St. George’s Shopping Centre this Autumn.

The new store will be situated close to existing stores New Look, Pandora and Ernest Jones on the upper floor of the shopping centre.

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Andrew Stringer, General Manager of St. George’s Shopping Centre believes the new addition will strengthen Preston as a shopping destination, “This is great news for St George’s, for Preston and for shoppers as an international brand comes to the city.

“By attracting retailers such as Swarovski we are not only strengthening our position as Preston’s dominant retail destination but further demonstrating St George’s ability to attract leading global brands to boost our own, and indeed the city’s retail attraction.

“We already have a strong mix of jewellers in St George’s and this strengthens the offering. It’s another reason for shoppers to come into Preston and not have to travel further afield for the brands they want.

“Preston is seeing a real improvement in confidence from both the consumer and businesses as the economy improves.”

The unit is expected to be entirely refitted to stock Swarovski crystals, jewellery and accessories while  John Banks of George Banks jewellers, Preston, will be the franchisee of the new boutique.