Preston is to feature in a large-scale advertising campaign to promote the city centre. If you’re on our app, click here to watch.
Thousands of Sky TV customers will see the Preston It’s Smiles Better video played in more than 250,000 households across Lancashire and Greater Manchester, the clip above is a teaser of the video itself.
John Boydell, chairman of Preston Business Improvement District, said: “This is about showing that Preston is a great place to shop, dine, party, explore, do business and, above all, enjoy whatever time of year it is.
“This Christmas we have shown people who have visited Preston what a vibrant city centre offer we have and now our ambition is to bring them back and keep them coming back.
“Yet again our city centre traders have shown what they are all about by delivering the best products and customer service to those visiting.
“But, even when the seasonal furore dies down, we’ll still be focusing on supporting our local businesses by promoting our city centre.”
Let us know if you’ve spotted the video advert and what you thought in the comments below