Gary Bennion will speak at the event

A Preston firm is running a workshop for businesses to understand how using digital can help their business to grow.

Bespoke, web specialists since 2001, will speak a free event called Lancashire Digital Network: Measuring Up?

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The event, at the Continental on South Meadow Lane, is run by Creative Lancashire.

Gary Bennion, head of digital strategy at Bespoke, delivers advice on tips on how you can use Google to boost sales.

Gary said: “The seminar will offer practical advice on how to harness the best analytics and conversion tools for your business in order to cultivate quality leads.

“Too many firms focus their efforts on generating high website visits, yet it should be about quality over quantity. A single, high-quality lead can be worth 100 low-quality leads, which is why it’s crucial to separate the wheat from the chaff.

“With people now spending more time on mobile devices than they do sleeping, it’s crucial that local businesses harness the power of online.”

The event takes place from 5.30pm on Wednesday 8 October, and places need to be reserved via the Creative Lancashire website.