Headway staff with Sainsbury’s workers at the Deepdale store

A Preston supermarket has named its new charity of the year.

Sainsbury’s Deepdale staff and customers are to raise money for brain injury charity Headway.

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Based across Preston and Chorley, the charity has 600 members, and helps people cope with brain injuries they have acquired through trauma, illness or infection.

Headway patron and former Preston North End captain, Graham Alexander, said: “A brain injury can happen at any time to anyone, during sport, at work, on the roads, through assaults or through a stroke or illness.

“I am proud to be a patron of Headway Preston & Chorley, supporting people and their families after brain injury and thank Sainsbury’s for their support.”

Various activities are to take place during a launch day for the chairty partnership at the store on Saturday 13 September.

Sainsbury’s charity co-ordinator Peter Walker said: “I am really looking forward to the charity launch and the year ahead, gaining awareness for this fantastic cause and generating funds for them to carry on the amazing work, is what Sainsbury’s Preston is all about.”

Liz Bamber, development officer at Headway, said: “Life completely changes after acquiring a brain injury for most people and they need support for the rest of their lives’. We are grateful to Sainsbury’s and their customers for choosing Headway and look forward to working together to help improve life after brain injury for local people.”