International cosmetics brand Lush, alongside Humane Society International (HSI), will tomorrow launch a global campaign to end animal testing.
In stores across the world, including the United States, Australia, India, South Korea and Russia, staff at Lush will take part in protests to raise awareness of animal testing in the cosmetics industry. The events coincide with the UN day for Animals in Laboratories and World Week for Animals in Laboratories.
Although animal testing is already banned in the UK and European Union, the practice still continues in many countries worldwide, and is even a legal requirement in some places. Lush is working with HSI offices in the US, Canada, Australia and India to raise awareness with co-ordinated consumer campaigns, and with the backing of politicians, regulators and scientists, they hope to banish cosmetics testing on animals for good. In order to do this, they need consumers to sign HSI’s CrueltyFree2013 petition in Lush stores or online at lush.co.uk.
Troy Seidle, director of research & toxicology for Humane Society International, said: “Animal testing is the ugly secret of the beauty industry, and it’s time for it to stop. Thousands of animals such as rabbits and mice continue to endure chemical poisoning tests just to produce new lipsticks and shampoos, and that’s simply unacceptable in a modern society. So we are thrilled to be joining forces with Lush to campaign for an end to the suffering and look forward to turning the whole world cruelty-free.”
At the campaign launch, the Lush Preston team will be reversing the roles and experience animal testing for themselves, and they are asking the public to come out in force and offer their support.
Fiona Stygall, Manager at Lush Preston, said: “I joined Lush for the ethics; after years of working in retail I had seen the lack of care towards the community, environment and employees that occurs all the time in big business. Until I joined Lush, though, I had honestly never realised that cosmetics still were tested on animals by the vast majority of companies. We work every day to give our customers honesty and integrity, while companies who conduct or commission tests use clever marketing tactics to hide their dirty work. I want everyone to be aware of what happens, so they can make an informed choice. If they choose to put their name to our campaign, that would be an amazing bonus.”
The campaign launch will take place throughout the day (Tuesday 24th April) at Lush’s Preston store on Fishergate.
Image credit: Tony Worrall