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Sponsored feature: Find a Preston SEO Agency

Posted on - 17th November, 2011 - 7:00am | Author - | Posted in - Business, Sponsored Features

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For many businesses having a website simply isn’t enough, the only way getting noticed online is through appearing on the 1st page of search engines such as Google for search phrases which will drive converting visitors to your website, the process to achieve this known as Search Engine Optimisation or SEO.

As with many disciplines its best to consult an expert but finding a Preston SEO Agency can be a daunting task for many businesses, especially with so many different agencies to pick from in the Preston area. Luckily there are a set of rules that you can use make to you select the right SEO agency for your company.

Multi-Disciplined:

Search engine marketing is no longer just about your websites ability to rank naturally in search engines, a good SEO agency should have strong grasp of multiple online marketing techniques in addition to web design services:

  • Social Media Marketing: Branding and Configuration of your social media properties such as Twitter and Facebook and training on how to maximise their effect.
  • Conversion Rate Optimisation(CRO): Making the most of the traffic you website recives by improve conversion rates though design changes
  • Email Marketing: Branding, Configuration and Management of your email marketing campaigns targeting your existing customer base and prospects
  • PPC Marketing: Managing Pay Per Click marketing campaigns using systems such as Google AdWords

An experienced and knowledgeable SEO agency should tailor the right mix of these marketing solutions to maximise the use of all the available online marketing channels.

Make Sure They’re local:

It may be cliché but apply the ‘Are You local?’ test: Once you think you’ve located a Preston SEO Agency, verify their physical address which can often be found on their contact page. The reason for this is that many online marketing agencies focus on large geographical areas, which don’t actually have offices in that locality, such as Preston. SEO can be a complicated subject so ideally you want a business who you can easily arrange face-to-face meetings with to cover any questions about your strategy or campaign.

Make Sure They Have in House Web Designers:

Many online marketing and SEO campaigns can encompass changes to your websites design to improve its structure and help improve the way it converts, so it is important that you choose an SEO and Web Design Agency in Preston in that has these skills in-house. Many Preston based SEO agencies sub-contact web design services which can cause delays and drop in quality for any work they carry out, additionally you will be paying the SEO agency’s mark up on top of any sub contracted work carried out on your behalf.. When speaking to prospective SEO providers make sure that their web design team is in house.

What Price Should You Pay?

The mantra goes if it’s too good to be true, it properly is, so if you get offered a SEP package and solution that sounds to cheap, it’s possible that the agency may be taking short cuts to make a profit on your campaign. Often very cheap packages (Sub £400pcm) only just cover basics and reporting and will provide very little benefit, a good Preston SEO agency will be up fount about its costs and detail the work you will get for you money.

Summary:

So if you looking for a Preston based SEO Agency make sure they actually are located in the Preston area or surrounding towns, like Chorley. Next, make sure they have in house web designers who can make fast and effective changes to your website that won’t result the hefty fees subcontracts leave.

You should also ensure their multi-disciplined and offer CRO, PPC, Email and Social Media marketing even if you don’t need those services at the moment, you may need them at some point and want to know that the agency can meet your needs as you grow. Finally make sure you get the right price, a good SEO agency will be able to justify the price and detail the work they will carry out for that money.

EAOM is a full service web design and SEO agency in Preston who build businesses online using a cleaver using a mix of SEO, PPC, Social Media Marketing and Web Design. Working with both start-ups and blue chip company we understand what it takes to get you noticed online. For more information on EAOM‘s services please call 01772 331 830 or visit our website.

This is a sponsored guest post from EA Online Marketing. If you’re interested in advertising with Blog Preston and helping support our aim of community news you can find more details here.

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